Social Engagement with a Twist

TD logo

TD is the second-largest bank in Canada (and top-10 in North America), TD Bank has more than 85,000 employees and 22 million clients worldwide. As a global organization, TD Bank is committed to the environment and views itself as a leader and educator. With more than 3,000 facilities worldwide, TD saw an opportunity to engage its employees and communities to promote environmental responsibility at work, at home, and in the community.

Advantage CSP Case Study Challenge

Increase community and member engagement, along with reaching the organization's revenue goals with new digital tools.

Advantage CSP Case Study Solution

Advantage CSP social engagement solution is built with a gamification engine that allowed TD to infuse ‘friendly competition’ in an innovative and user-friendly interface.

Advantage CSP social engagement solution is built with a gamification engine that allowed TD to infuse ‘friendly competition’ in an innovative and user-friendly interface.

Advantage CSP Case Study Results

TD was able to activate their employees to be more environmentally friendly, with over 30,000 daily active users utilizing the solution for positive chance.

TD Green nation achieved over 14,500 acts of green with the program expanding into the United States and United Kingdom..

The Advantage CSP social engagement social empowered TD employee’s to achieve remarkable achievements, which included reducing paper consumption by 20% and helped TD reduce operating costs.





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