Promoting Healthy Lifestyle for Your Employees and Customers, While Managing Content Apps with One-Click Publishing

Mylan is one of the largest companies of its kind in the world, manufacturing and marketing 1,400 different generic and specialty pharmaceuticals to retail, wholesale, government and institutional customers in 145 countries and territories.

As one of the largest pharmaceutical manufacturers in the world, Mylan was exploring ways to grow market reach and strengthen its brand to both pharmacies and customer.

With Advantage CSP Health Portal, Mylan was able to build a health platform that was free from technology and vendor restrictions.

Mylan Health Coach was built as a free in-pharmacy program developed to improve patient health, encourage brand loyalty, and ultimately drive sales for both Mylan and its more than 10,000 independent pharmacies..

Med Mentor was built as an application to leverage second-screen capabilities. Provided patients with personalized experience, with built-in alarm, message box, and notifications, all geared at helping them take their medications.

Increased brand awareness among healthcare professionals and product end-users. Digital signage provides patients with Mylan-branded health tips and information in over 500 medical centres and pharmacies across Canada.

Improved healthcare outcomes with target audience with one-on-one counselling with a Registered Dietitian, along with allowing members to book appointments, access resources and track their progress on their way to a healthier lifestyle.

Med Mentor App differentiated Mylan from their competition. The increased brand awareness with consumers and health care providers, and droveincremental sales through adherence and pharmacy partnerships.