Optimizing a Complex Sales Process

iDirect Government, LLC (IDirect), a wholly owned subsidiary of VT iDirect, Inc., is a satellite communications vendor offering IP communications technology that enables constant connectivity for voice, video and data applications in diverse and challenging environments. Created in 2008 to serve the diverse and specialized needs of the U.S. Department of Defense (DoD) and civilian government agencies, iDirect is singularly focused on offering the best satellite communications products and services to support diverse government operations both domestically and internationally.

Increase community and member engagement, along with reaching the organization's revenue goals with new digital tools .

Advantage CSP web content solution became the central core website to iDirect's digital platform through a modern, and unified digital experience for sales enablement and marketing activities.

iDirect built their robust Technical Support Portal (TAC) utilizing Advantage CSP's multi-tenant, multi-site architecture. Their TAC utilized Advantage CSP's personalization engine to create richer experiences for their clients. 

Empowering their global sales team with a self-serving customer and dealer portal. Creating a single source of truth through personalisation and sophisticated content and document management tools. 

Transformed and modernized iDirect digital presence with a powerful central core website for sales and marketing, while optimizing their sales process through two dedicated portals leveraging Advantage CSP's personalisation, document management and content tools. 

Reduced the amount work for their global sales team need to support their customers and dealers by enabling their audiences with personalised self-serve access to the resources they need through their self-serve TAC platform.

Increased user experience through Advantage CSP's robust search functionality. Allowing customers and partners improved product discovery.