With Advantage CMS, you are not limited to predefined pages based on a generic template. Instead, users can create their pages with custom fields. Structured documents allow you to separate content (data) and design. It also enables content re-use on other site sections or other websites with a different layouts.
Ultimately this speeds up day to day page management and the creation of complex content types and allows for business users with limited technical skills to be self-sufficient when managing their website and application.