CBA website

CASE STUDY:
CANADIAN BANKERS ASSOCIATION

A SCALABLE PLATFORM FOR A GROWING USER BASE


Challenge

Recognized as one of Canada's longest standing associations, the Canadian Bankers Association works on behalf of dozens of domestic and foreign banks, branches, subsidiaries, and their 280,000 employees, and acts as a central contact for all banking matters in Canada.

With such a mandate, the CBA required a digital platform that would be secure, easy-to-use, and scale to meet the demands of the organization. Its previous site, built on open source technology, was not up to the task, regularly experiencing stability, performance and security issues.

Additionally, the needs of the CBA's communications team began growing along with its expansive content library. Its new digital solution needed to make content authoring and management a seamless process. 

Solution

The Canadian Bankers Association selected Advantage CSP as the right platform for its digital presence, offering a robust and scalable solution that would meet both present and future complex publishing needs.

Advantage CSP delivers a fully mobile-optimized solution that allows the CBA to manage multiple web properties from a single instance of the CMS. The CBA's websites leverage the multilingual capabilities of the platform, delivering the association's content in both English and French. Taking advantage of the system's sophisticated tagging and taxonomy components, the CBA can display interrelated, categorized content throughout its sites. Website visitors can also leverage the robust built-in site search, including search suggestions and filtering for relevancy, recency and popularity.

Advantage CSP powers both CBA.ca and bankingquestions.cba.ca, two unique user experiences, leveraging the system's built-in workflow, permissions, shared content tools, and drag-and-drop widgets.

The Canadian Banker’s Association websites are hosted in the Advantage CSP Cloud hosting solution, which offers greater scalability, reduced overhead for its internal teams, and the peace of mind that comes from having a trusted solutions partner at your side.

Slideshow

Experience Advantage CSP with a Live Demo

SCHEDULE A DEMO